Highest-earning TikTok contributor (male)

The highest-earning male TikTok contributor is Matt Rife (USA), who earned an estimated $25 million (£19.5 million) between June 2022 and June 2023, as reported by Forbes on 4 October 2023.

This also made the comedian the highest-earning TikToker overall on the Forbes Top Creators 2023 list. He took the record from fellow American influencer Charli D’Amelio (who notwithstanding remains the highest-earning female TikTok contributor), with estimated earnings of $23 m (£17.9 m) in the same period. She placed fifth overall, behind Jimmy Donaldson, aka MrBeast, far ahead of the pack on $82 m (£64.1 m) – making him the highest-earning YouTuber, Rhett & Link, aka Rhett McLaughlin and Charles "Link" Neal III, on $35 m (£27.3 m), Jake Paul on $34 m (£26.6 m) and Olajide Olatunji, aka KSI, on $24 m (£18.7 m).

The Top Creators list assessed social-media stars on estimated annual earnings, follower counts, as well as engagement levels and entrepreneurial success.