Largest pre-school (3 - 4 year old) toy brand - retail RSP, current

Largest pre-school (3 - 4 year old) toy brand - retail RSP, current
  • This record is for the pre-school (3 - 4 year old) toy brand in terms of revenue generated by the RSP retail sale of pre-school toys within the latest available annual data.
  • This record is based on the revenue generated by the RSP retail sale of pre-school (3 - 4 year old) toys within the latest available annual data. For the purpose of this record, pre-school toys include toys specifically designed for 3-4-year-olds. These are often, but not necessarily, educational/developmental toys including flash cards, magnetic letters, and other toys teaching basic literacy and numeracy. Leading brands include Fisher Price, Playskool, Leapfrog and Vtech. Different types of pre-school toys are detailed below. Pre-school also includes electronic/computerised toys. These are toy PCs for children of pre-school age, featuring educational activities and games. Specific brand examples include Texas Instruments Speak & Spell, Texas Instruments Speak & Math, Leapfrog LeapPad, Fisher Price See & Say, Mattel Barbie B-Anything Learning Inspiration Station, Fisher Price Power Touch Learning System, Vtech Language Launcher, and Vtech Alphabet Apple. Pre-school role-playing toys includes any product allowing a 3-4 year old to imitate the behaviour and activities of an adult. Examples include toy telephones and mobile phones, TVs, keys, steering wheel/driving activity sets, and radios. Pre-school bath toys includes any toy for a 3-4 year old that can be taken into the bath.