Largest scientific/educational toy brand - retail RSP, current
  • This record is for the scientific/educational toy brand in terms of retail RSP value generated by the retail sale of educational toys within the latest available annual data.
  • This record is based on the retail RSP value generated by the retail sale of educational toys within the latest available annual data.
  • For the purpose of this record, scientific/educational includes any toy whose primary function is to educate children in science, geography, history, or other academic disciplines. Product examples include planetariums, starter chemistry sets/kits, educational flash cards, electricity/circuitry sets, magnet sets, human anatomy replicas, and toy laboratory sets. Examples include Alga Science Micro Lab, Triop World, National Geographic Electronic Lab, Fisher Price’s Kasey the Kinderbot series, Peppa Pig Fun Phonics Learning Unit. Also includes development & learning toys with musical features. However, toy replicas of musical instruments are excluded and included in other traditional toys and games.