Largest baby (0 - 18 months) toy brand - retail RSP, current

Largest baby (0 - 18 months) toy brand - retail RSP, current
  • This record is for the baby toy brand in terms of revenue generated by the RSP retail sale of baby toys within the latest available annual data.
  • This record is based on the revenue generated by the RSP retail sale of baby toys within the latest available annual data.
  • For the purpose of this record, baby toys include toys specifically designed for babies ranging in age from birth up to 18 months old. Leading brands include Fisher Price, Leapfrog, Playskool, Chicco, Vtech, Lamaze, Haba and Selecta Spielzeug. Different types of baby toys are detailed below. Cradle toys includes any toy for an under-1-year-old child. Includes rattles, cot mobiles, plastic keys, jack-in-the-boxes, infant gyms, stroller arches, stacking toys, stroller/pram toys, car-seat toys and magic lanterns. Learning toys includes any traditional toy or game that promotes learning among under-2-year-olds. Learning toys typically promote academic learning (language acquisition and comprehension), visual stimulation, and awareness of surroundings/environment. Examples include Fisher Price Shape Sorter, Amazing Animals Sing & Go Choo-Choo, Sesame Street Activity Center, Sesame Street Lights & Levers Lab, Lamaze Multi Sensory Clutch Cube. Baby role-playing toys includes any product allowing a baby to imitate the behaviour and activities of an adult. Examples include toy telephones and mobile phones, TVs, keys, steering wheel/driving activity sets, and radios. Baby push/pull toys includes all products that are pushed or pulled by a baby for amusement. Examples include Vtech My First Steps Baby Walker and Vtech Learn and Sort Helicopter. Baby bath toys includes any toy for a baby that can be taken into the bath.