Most watched "unboxing" video online

Posted by Surprise Eggs Unboxing Toys on 18 March 2014, the video entitled "Play Doh Ice Cream Cupcakes Playset Playdough by Unboxingsurprise Egg" had been viewed 794,405,583 times on YouTube, as of 23 August 2016. As of the same date, Surprise Eggs Unboxing Toys had 3,309,081 subscribers to its channel.

"Unboxing" involves recording videos of toys, games or other new products being opened, assembled and played with/demonstrated, then posting the films online for others to view. The phenomenon is thought to have emerged in the mid-2000s and is now big business, having become one of the most popular and lucrative forms of content on YouTube.