Best-selling smartphone brand - retail cumulative
  • This record is for the best-selling smartphone brand in terms of units retailed within the widest time series of annual data available according to market research.
  • This record is based on the number of units retailed by the brand within the widest time series of annual data available according to market research.
  • For the purpose of this record, a smartphone is defined as any device capable of voice communication over a cellular network. A smartphone must have an identifiable operating system, allows installation of software applications (apps), and screen size of <7”.